Powerful Branding
Wansas Tequila
Wansas, a new premiere tequila company needed to establish a unique and powerful identity to stand out in a crowded bar space. Time and effort was spent understanding history, the process, the personality of the owner to determine the style, character and personality to introduce it to Chicago and beyond. I developed, wrote and designed the Wansas Style. Additional communication pieces include an electronic press kit, print ads, brochure and a promotional Wansas book concept.
Accenture Oracle Business
Accenture Oracle Business needed a design solution. They wanted a dynamic symbol to represent their partnership brand in all marketing communications. I merged the Accenture mark and the Oracle "O" to be one harmonious mark to be organically merged with visuals. I directed the imagery style to incorporate unique viewpoints which captured "in the moment" of common business sectors. Created style guide and PowerPoint template.
Moji & MojiHeat
Moji is an innovative company that has developed exceptional revolutionary muscle recovery products. I created a brand look and style for all elements for their launch of their soothing therapeutic MojiHeat line. Artwork, creation, design and production of web banners, shopper marketing. presentations, a product catalog, t-shirts, trade show booths, ads and inserts.
Stay Smart Care
Created a campaign for Stay Smart Care, a new innovative way to age in place. The message was to empower the elder person to independent and give peace of mind to their family who were responsible for their well-being. Conducted research, authored creative brief, developed creative concepts, wrote radio and designed digital assets, website and collateral which is a new innovative way to age in place.
How We Learn Group
A new learning group has been formed by educational scholars based on the studies of the famous cultural anthropologist, Jean Lave. The non-profit brand needed to be built from the seed of a powerful learning approach. Developed strategy, conducted research, solidified their mission and defined their character–made their vision come to life. Logo design, tagline, brand style, extensive image search, trade show set-up, business cards, brochures, collateral, PowerPoint presentation and a website. All my hard work made it possible for HWLG to make a great impression on the world at a convention in Prague.
Powerful Identity
