The Challenge: COUNTRY Financial wanted to be competitive campaign. Conceptualized a campaign that featured people that were dissatisfied with the Insurance and Financial companies. Dynamic compositions, pushing the close to make an intimate and honest connection with the audience. By instilling doubt in a consumer’s company, COUNTRY Financial asserts themselves as the better choice. Unlike other companies, COUNTRY does listen and takes the time to guide their customers. Unique to this category, the print, digital and OOH make quite an impact for better sales and awareness of COUNTRY within their markets.