The challenge: Conceptualize an exciting campaign to introduce the new Camping World brand. Camping World sells an extensive line of RVs and camping accessories. Hired by Quriosity Productions to be the lead Creative Art and Writer Director. From concept through all of production: creative brief, concept development, storyboard creation, presentation, Created “Say Hello to a Whole New World” campaign that resulted in 3 TV spots, content videos, print, promotions,sweepstakes tied together by #HelloCampingWorld. I guided the clients through the creation process and all aspects of production. Beautiful, energetic outdoor imagery and original music track made it a brand that promises adventures and fun. Each TV spot is designed to attract and motivate a specific target audience to go to CampingWorld.com and #HelloCampingWorld.