Shining Campaigns
Camping World
Hired by a production company to be the Creative Lead to create, pitch and produce a campaign for Camping World. Research, Creative brief, concepts, art direction, writing and guiding all through every step of production to final execution. Off the chart results: Created a new brand, increasing camping World awareness and profits.
“Say Hello” Campaign
VT Industries
Shout out to all designers and building professionals that VT has the most laminate countertop profiles and patterns. Premium fabrication technique resembles true stone. Bonus: they are eco-friendly. Based on patterns found in nature -countertops never looked so beautiful and heroic. The result is a visually striking campaign that grabbed the attention of all audiences. See the VT Campaign…
51st Chicago International Film Festival
Created a fabulous trailer for the Chicago International Film Festival. Partnered with Quriosity’s talented directors, producer and editor, my concept and script came to life. The result was an impactful film that received much accolades and applause. CIFF’s response on first viewing “It’s wonderful! It’s definitely the best of the bunch, a beautiful piece of work.” View CIFF Intro
Share The Warmth
Developed a first annual winter relay race to raise money for several non-profits of the Oak Park- River Forest Community Foundation. Creative Lead, developed, art directed, photographed, wrote and produced all marketing elements: posters, ads, postcards, event swag and signage. Created and directed digital assets including photos and videos for all social media and website as well as event logistics and coordination. Community involvement and real-time race broadcasting garnered great awareness and donations. “Share The Warmth” Race Relay Campaign & Event
COUNTRY Financial
The Challenge: COUNTRY Financial wanted to be competitive. Conceptualized a campaign that depicted people that were dissatisfied with the Insurance and Financial companies. Dramatic compositions evoked emotion of truthfulness. By connecting with consumer’s dissatisfaction with their company, COUNTRY was positioned as the ideal solution. Tell me more…
Underwriters Laboratories
Created an impactful campaign that made B2B & B2C audiences aware of the importance of the UL stamp on a product. UL mission for a “Safer World” was communicated through it’s dedication to testing all products to the highest safety standards. All executions were designed with unique angles and dramatic compositions. Finally, after a century, the UL Brand got well deserved attention. View UL Campaign